Posted by: April 28, 2023
As mobility evolves, forward-thinking European motor insurers can update their business approaches to serve climate-conscious, tech-savvy customers.
In 2021, European policy
makers significantly enhanced their efforts to reduce transportation emissions. In accordance with the European Green Deal, companies have committed to cutting CO2 emissions from passenger cars by more than half by 2030, compared with 1990 levels, according to the European Commission. More than 150 European cities have already introduced access
restrictions, such as reducing private vehicle use in designated areas, and electric-vehicle adoption is expected to reach nearly 50 percent globally over the next decade.
New technologies will also help ease the flow of traffic. The first Level 3 road congestion pilots, for example, can monitor traffic jams and switch the vehicle temporarily to autonomous driving. Level 4 highway pilots, which can monitor traffic and drive autonomously at higher speeds, are expected to be approved for private vehicles by 2025 at the latest. By then, 70 percent of all new vehicles are anticipated to be connected “smart” cars. Additionally, self-driving cabs are already on the roads of cities such as Phoenix, San Francisco, and Seoul. In China, they are projected to account for an estimated two-thirds of all passenger kilometers by 2040. Europe is also expected to introduce these types of vehicles to their streets in just a few years.
Individual mobility still primarily means owning a car. But the consumer market has become more open to new mobility solutions. Electronically booked trips, known as e-hailing, tripled between 2016 and 2021, and the micromo§bility sector (small electric vehicles, public transport, and shared services) grew by 60 percent in 2021 alone. As these trends continue, more people will shift from owning a car to using alternative transportation options.
As the mobility sector evolves, so will the insurance market. For example, the frequency of claims is likely to decrease significantly in the coming years. At the same time, when accidents do happen, claims will be more significant because of the high cost of component replacements, such as sensors in vehicle bodies or batteries in electric vehicles. More dramatically, privately owned cars will become less popular as fleet businesses and micromobility grow, which will greatly reduce the largest business segment for most motor insurers.
Insurance companies will need to develop new approaches to address the impending decline in car insurance premiums and compensate for this loss with new business models. Motor insurers will also have to get used to a different risk portfolio if liability is transferred from the driver to the manufacturer—an approach that some political leaders are discussing. To adjust, insurers will have to develop new competencies in product development and in actuarial, sales, and customer service departments.
Across the board, the insurance industry must prepare itself for significant shifts in business priorities—the sooner the better.
Fortunately, such a change brings opportunities that nimble providers can capitalize on. According to expert estimates, vehicle connectivity alone has the potential to produce $30 billion to $50 billion for the global mobility insurance industry by 2030. That amount would be more than 10 percent of today’s premiums.
Below are four examples of new data-driven approaches that companies can use to seize the potential of mobility shifts:
In the medium term, insurers can plan to jump at new business opportunities, using the insights and data they have collected from mobility insurance solutions to grow into other areas of the mobility ecosystem. Fleet management, buying and selling used cars, the electric charging market, and car servicing sectors are just a few of the many options. More diversity also provides advantages over aggregators, which tend to benefit from standardization.
As is often the case during change management, motor insurers will need courage and creativity to forge ahead. Companies that address challenges early on will emerge stronger by responding to the transportation transformation. What’s more, they will play a key role in shaping the new era of mobility.
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